Impact of Modern ICTs’ usage on Agricultural Productivity: An Application of Modified TAM

Abstract

Available academic literature liberally appreciates the capability of modern Information and Communication Technology (ICT) for its significant contribution towards social and economic development. However, very few studies have extended the technological domain to the agricultural sector. Given the natural resource constraints on agricultural productivity in India, use of ICT could be a sustainable and inclusive solution. This paper attempts to understand the impact of ICTs on agricultural performance and income of the farmers. A descriptive study was conducted in Karnal and Sonepat districts of Haryana state in India and data was collected from 300 farmers. Structural Equation Modeling was used to assess the impact and test the hypotheses. Modified Technology Acceptance Model (TAM) given by Davis has been used to understand the technology acceptance behaviour of farmers in their farm related activities. The study revealed that farmers were using the modern ICTs. Usage of modern communication channels for knowledge dissemination among the farmers has resulted in creating both forward and backward linkages and positive externalities. Farmers accepted that usage of ICTs in agriculture led towards increased agricultural productivity in terms of increase in yield, quality of produce, number of crops sown as they are more aware. The study implies that India needs to emphasize on using modern ICT technologies for improving agricultural performance and scale the existing initiatives and create more awareness among the farmers for adoption of new technologies in farming.