The Effect of Digital Payment to Millennial Consumer Purchase Decisions

Abstract

The magnitude of the increase in the value of digital payments every year, according to APJII data, is the reason why this study was conducted, and it was aimed at finding out whether the convenience of digital payments affects the impulsive buying of millennial consumers as the biggest internet service users in Indonesia. Ease of Use is categorized as an independent variable (X) and Impulsive Purchasing is a dependent factor (Y). The questionnaire was processed using the SPSS 20 application and the results of the correlation analysis revealed that the factors studied had a weak relationship, which was only 0.336 (scale 1). While based on the results of the Regression it is obtained that X has a positive effect on Y, and the calculated R2 results that the Ease of Use variable only contributes 11.3% as the cause of the problem. And the results of hypothesis testing using the t table reinforce this because the value of t arithmetic is greater than the value of t table so that Ho is rejected. Also, H1 is accepted or THE EASE OF USE FACTOR DOESN'T SIGNIFICANTLY AFFECT the Increase of Impulsive Purchases, and, it is hoped that further research will discover other factors.