Definition and Features of Rural Marketing Strategies for Encourage Development in Rural Areas

Authors

  • Abdul Samad
  • Reza Salima
  • E. Laxmi Lydia
  • Elihami ‎
  • K. Shankar

Abstract

Marketing services and goods to village generally referred as rural marketing. By adding the term agricultural marketing its scope can be extended, that focus the production flow from rural to urban areas. Leading to exchange between urban and rural market the rural marketing include

distributing rural specific product, price, rural specific service, developing process and promotion. Rural marketing focus on achieving the goals of organization and satisfying the demand of customers. Due to recent increase in the rural incomes for a concentrated marketing the rural marketing offer a great scope. The rural marketing is a great part of any economy and it has a huge potential, this is why marketers recently realized a great opportunity in this developing concept.

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Published

2020-01-25

Issue

Section

Articles