Women Empowerment in Reference to Usage of Social Media

Abstract

Women empowerment is gaining momentum and everyone is looking towards how women are able to cope up and adjust with the existing market scenario. It is quite interesting to see the growth of women and how she is able to face the challenges she encounters in her path to success. Various studies have been done on women empowerment but are majorly in foreign context. With the upcoming of social media platforms the empowerment level has further enhanced. The purpose of this study is to understand the challenges a women faces to get her recognition in society and what all help her in this growth journey of hers. The study is entirely qualitative based on the study of researchers done in this topic. This study aims at providing an insight about the difficulties of women who wants to compete with the world and how ultimately she generates opportunities of empowerment not only for her but for society at large with the usage of various social media platforms.