Entrepreneurial Characters in Food Clusters in a Developing Country; a Preliminary Case Study of Pojok Cimahi in Indoensia

Authors

  • Donald Crestofel Lantu
  • Sri Herliana
  • Mia Rosmiati
  • Qorri Aina
  • Nur Lawiyah

Abstract

One of the most powerful roles of SMEs in many countries is the role of SMEs in the form of clusters. SME in it contributes greatly to the development of economy and even innovation. Thus, the character of SMEs in it gives a big influence on the success of the cluster. There are many literature studies discussing the theory of cluster SMEs, but very little about the food clusters, especially in developing countries. In this study, researchers focused on the characteristics of SMEs in food clusters in developing countries. In the context of this research the researcher discusses one of the food clusters in Indonesia. This research uses single case study research method on one of food cluster in West Java. Qualitative data approach through in-depth interviews and observations to SMEs in the cluster. This study supported the supporting literature data in this study. Analysis approach is by using descriptive analysis.Thus, it can be concluded that their characters are; Imitate the success of SMEs with little improvement; Suspicious with fellow SMEs in the cluster; Creative and innovative in developing of new products; They innovate on products except marketing.

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Published

2020-01-20

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Section

Articles