Interest of Consumers in Online Food Delivery Applications with Special Reference to Guwahati City of Assam

Abstract

Technology has played a key role in revolutionizing the food delivery service, it has contributed to the changes in consumer preferences as their dependency of technology has motivated them to do everything online comprising getting cooked meals delivered to their doorstep. Convenience is the prime factor to the consumers, as to place an order is as simple as few clicks on any mobile devices. The popularity of online food ordering and delivering services is steadily growing; expectations of the users are also increasing. This study is aimed to investigate consumer’sview about the services they receive from different portals.