Analysis of the Integration Model of E-commerce and Traditional Industries Based on Big Data

  • Haiyue Liu


The era of big data has given birth to many new economic products. E-commerce is a
typical "Internet + commodity shopping" model. Taking Wenzhou, Zhejiang Province,
the birthplace of e-commerce, as an example, this article first analyzes the current
integration status of e-commerce and traditional enterprises. Secondly, it relies on
Internet big data to integrate with e-commerce from three aspects, respectively, to
transform information production into elements and make all links Networking and
digitizing promote the construction of informatization; take customers as the center and
establish customer demand-oriented process reengineering; build an information basic
platform, broaden upstream and downstream collaboration channels, and promote the
transformation of traditional enterprises.