The Moderating Role of Supply Chain Complexity on the Relationship between Reverse Logistics and Supply Chain Sustainability in Jordan
This paper presents a review of the supply chain sustainability (SCS) phenomenon, which assumes great significance in Middle Eastern countries like Jordan that are confronted with very limited resources, which makes it all the more important to pay attention to cost-saving measures in order to secure investments. In addition, the paper identifies and evaluates the current state of reverse logistics initiatives in several Jordanian organizations, such as Pepsi-Jordan company, which respects the concerns of customers and the society in general with regard to green and clean environment. It also looks into business managers’ recognition of the need to ensure that their activities are cost effective and environmentally, given that reverse logistics is a green supply chain practice that allows firms to manage wastes and augment their competitiveness. Consequently, this research aims to examine the impact of reverse logistics on SCS by taking into consideration, the structural design of supply chain or supply chain complexity, with an emphasis on Pepsi-Jordan Company. The results of this study suggest that the presence of a reverse supply chain is crucial for the success and sustainability of SC, particularly for those that compete at a global level.