The Role of Inner Innovation Project, Advance Method Input and Innovation Direction on the Innovation Presentation: Mediating Role of Uniqueness

Authors

  • Pimploi Tiratittam , Phutthiwat Waiyawuththanapoom , Ronnakorn Vaiyavuth , Patsara Sirikamonsin

Abstract

The foremost purpose of this literature is to investigate the effects of an inner innovation project, advance method input and innovation direction on the innovation presentation in the private organization in Thailand. The aim also includes the examination of the mediating role of uniqueness among the links of inner innovation project and innovation presentation, advance method input and innovation presentation, and innovation direction and innovation presentation. The questionnaire methods were used to collect the data from the employees of the R&D department of the private sector in Thailand. The Smart-PLS was used to check the validity and hypotheses. The findings indicated that a positive association among the inner innovation project, advance method input, innovation direction, and innovation presentation. The output also includes the uniqueness positively mediates among the links of inner innovation project and innovation presentation, advance method input and innovation presentation, and innovation direction and innovation presentation. These findings give insight to the policymakers that they should be made the policies that enhance the interest of the people in the adoption of innovation that enhance the firm performance.

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Published

2020-08-30

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Section

Articles