Green Corporate Identity: Definitions, Importance, Components and Methods

Abstract

This paper attempts to review the definitions, importance, components, and related studying methods of green corporate identity based on the concept of corporate identity by focusing on managing identity to represent the environmental concerns and encourage the employee’s collective identity to the corporate. From the literature, the green corporate identity can include green corporate communication and visual identity, green corporate culture, green corporate behavior, and green market condition. The promising method can be quantitative, qualitative or hybrid approach. The unit analysis can be organizational or individual unit and the samples of the study can be either top management level or operational staff. The ability to identify the right corporate identity management can help create good strategies and stakeholders’ identification towards the identity of organization. Finally, it can then link to corporate culture and performance.