Effect of Supply Chain Strategy to the Supply Chain Performance of the Lotus Flower for Food Industry
The objective of the current study is to examine the effect of supply chain strategy (SCS) on supply chain performance (SCP). The relationship between provision of raw material, stack of goods, timely delivery, safe delivery, customer retention and SCP were examined. Furthermore, the mediation effect of customer retention was examined between SCS and SCP. Data were collected from the food industry of Thailand. 400 questionnaires were distributed among the employees of Thailand food industry by using the cluster sampling technique. Therefore, the population of the current study is food companies of Thailand and employee are the respondents of the study. Results of the study shows that SCS has positive role to enhance SCP. Better implementation of SCS has positive effect on customer retention which further increases the SCP. It is found that raw material, stack of goods, timely delivery and safe delivery has positive effect on customer retention, further, customer retention effect positively on SCP.