Inventory Strategy of Dual Channel Supply Chain of Channel Preference under Fuzzy Demand Circumstance

  • Hehua Fan, Yongwei Zhou, Jintian Ye


This paper takes fuzzy demand and consumers’ channel preference into serious
consideration so as to construct the decision-making model of dual channel supply
chain inventory under the circumstance of dual channel supply chain system made
up of one manufacturer and retailers for the sales of a single product. It carries out
the optimum analysis, obtains the optimal inventory strategy of manufacturer and
retailer and further analyzes the inventory decision making of both sides in the
supply chain and variation of fuzzy expected profit with channel sales price, fuzzy
demand and consumers’ online channel preference rate. The result shows that the
selling price of dual channel has a definite impact on the inventory decision
making of supply chain and fuzzy expected profit. With great fuzzy demand,
manufacturers and retailers tend to increase inventory. Fuzzy expected profit of
both sides on the supply chain and total fuzzy expected profit of the supply chain
will fall down, and the fuzzy expected profits of the retailers decrease
significantly. The increase of consumers’ online channel preference rate will lead
to the increase of manufacturer's inventory and the decrease of retailer's inventory.
The total inventory of supply chain will increase slightly. At the same time, the
manufacturer's fuzzy expected profit will increase while the fuzzy expected profit
of retailer and sully chain will decrease.