A Study on the Factor Influencing a Buyer to Purchase Branded Apparel Online

Abstract

In this era of business enhancement in the market, there is a need to properly understand the requirements and their behavior towards apparel. The research related to the Indian clothing is already going on, besides it, there exists several multinational apparel brands for the Indian consumers to purchase products from there. But, most of the Indian consumers focus on buying the products from the foreign markets. A survey was conducted on some of the Indian consumers who are dependent on the “online branded apparel industry”. The aim of this paper is to recognize the factors that convince the Indian consumers to buy the Indian products or branded apparels while buying them online, instead of buying the foreign products and using them. The Indian products are having the good quality, stylish and cost-effective products as compared to the foreign products.