Assessment of Quality, Satisfaction and Behavioral Intentions of Attendees at the International Street Food Festival, Bhubaneswar, Odisha

Abstract

The Concepts of customer satisfaction, behavioral intentions and service quality are three cornerstones into study related to marketing. These core constructs have successfully established various theoretical & practical issues related to consumer behavior researchers. Over the years, these have been tested in various social settings across businesses. But in today’s globalized era as the marketplace is both volatile and dynamic we need to find new insights into the applicability of service quality as well as behavioral intentions. In this regard, this study was conducted at the 16 days long International Street Food Festival organized as the Dot FEST / (Bhubaneswar City Carnival) in the back drop of Men’s Hockey World Cup 2018 at India’s foremost smart city & state capital of Odisha, Bhubaneswar. Total 226 valid questionnaires composed through purposive sampling by the guests at the International street food festival. As per analysis, it was uncovered thought the event was quite a hit amongst the respondents, but still there lays many areas where improvements can happen.