Gender, Age and Income Influence on Choice of Investment: An Empirical Study in South India

  • B. Omnamasivaya, R. L. N. Murty, M. Pardasardi


Investments by individuals play a significant role in the economic development of any country in accelerating economic growth. Although there are many investment avenues, people are aware of only traditional investment avenues. The present study focuses on investor perceptions of investment avenues. The study found that the majority of the people have shown interest to invest in bank deposits and followed by Gold, postal savings, silver. On the other hand, the study also found that there is a positive relationship between investment avenues selection and age, gender, and income. The study suggested that it is necessary to educate people or investors about new investments to get a better rate of return and improve the size of investments as well as to improve the economic growth rate.