An Empirical Study of Customer’s Choice of Wealth Management Services & their Relationship with the Demographic Variables

Abstract

Since the Wealth Management Industry is at its early stage in India, no detailed studies have been done in Indian Context which is evident from the existing literatures. So, the study under consideration undertakes two additional demographic variables for establishing their relationship with the factors influencing the consumer’s choice for Wealth Management Services, which is not present in the existing literatures. The paper attempts to study the relationship between various demographic variables influencing the investment behaviour. It was found from the research that there is no significant difference between males and females towards availing the wealth management services but significant difference has been found various age groups, income groups, educational group and occupational groups.