Go-Jek Company: Go-Jek’s Rise to Dominating Indonesian’s Markets and Southeast Asean

Abstract

The purpose of this assignment is to describe the development of online transportation that is developing in Indonesia and in several other countries. And the history of Go Jek Company, one of the online companies in Indonesia is PT Go Jek Indonesia which was founded by Nadiem Makarin, a ride-hailing-based company that helps prosper the development of public transportation in Indonesia. In addition, this paper also discusses how the Go Jek Company uses the Business Strategy and applies it to operating the business.Meanwhile, in this assignment, it explains how the business strategy can support the key success factor of Go Jek. Furthermore, it also explains the challenges that Go Jek will face when running an online transportation business. Furthermor, how Go Jek plans to enter the new market or expand the market in the Southeast Asia region.