A study on the influence of corporate social responsibility on investors investment behavior in public limited companies in Pakistan.

Authors

  • Ariba Moiz
  • Kahyahthri Suppiah

Abstract

Primarily, the objective of this research is to study the influence of corporate social responsibility (CSR) engagements of public listed companies and its influence on investors investment behavior in Pakistan.

The objective is to see how CSR engagements of public listed companies influence investors investment decision.

Quantitative data was collected from a sample of 100 institutional and retail investors in Pakistan. The findings reveal that CSR engagements of public listed companies influence investors investment decision in Pakistan.

The conclusion is, companies need to increase CSR practices, by engaging more in environmental, and social activities, as by companies will attract more investors and it will also increase the firm value. This will help them gain economic benefit and will make Pakistan, a place for an attractive business environment.

 Keywords: CSR, Environmental, Social, Firm Value and Assurance.

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Published

2020-01-04

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Section

Articles