Profiling the travel-related behaviours of Malaysian outbound tourists’ selection criteria for choosing a tour package

Abstract

This study attempts to comprehend the all-inclusive package tour among Malaysian tourists. This study sought to identify the important selection criteria for all-inclusive package tours. In this study, 30 selection criteria were provided and were analysed. The result shows that respondents see the safety of the tour as the most important consideration for choosing a package tour.  Furthermore, the price and the service quality offered by the travel agency are another two important consideration for choosing a package tour. Finally, the study suggests some recommendations that can enhance the attractiveness and the competitiveness of package

 Keywords: Outbound tourists, All-inclusive packages tours, Malaysian, Criteria