Local Solutions for Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study

Authors

  • Manjeera Vutukuri
  • Dr. Vedha Balaji
  • Dr. Sreedhara Raman

Abstract

Organic agriculture and organic food have gained greater importance in recent times.. Due to the tremendous amount of information available with consumers, they now have a choice to choose the kind of food they want to buy. Increasing awareness of health, increasing disposable income and availability of organic foodconsumers to choose what’s best for them according to their perceptions. There are many players in the Indian market who have ventured into marketing of organic food. One such company is Pro Nature organic Foods Pvt Ltd. Despite having secured profitswhile earning loyal customers, the company is struggling to penetrate and attract new consumers.In this study an attempt has been made to identify consumer attitude and opinions on organic industry in the city of Bengaluru. This paper is based on qualitative research various marketing activities that dealt with interaction and sampling events.This study was carried out in Organic World and Metro Cash and Carry, which sell more than 40 different organic brands in each of its five retail outlets. The weak ability of the consumers in identifying the right organic product and knowledge of the organic products has been affecting the brand sustainability of the trust worthy companies.

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Published

2020-01-04

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Section

Articles