Beneficence of Digital Body Language to Enhance Customer Experience

Abstract

Customer experience is the key and plays a crucial role in the success of the organization. This can be achieved through various channels. Here I would like to analyse the overall customer experience on the E -platform. The main reason behind choosing this topic is because in this competitive era digital trade stands out to be a key driver towards harnessing customer experience and brand loyalty. To drive consumer state of mind when the customer visits the particular website the combination of digital gestures and micro signals made by customers helps to a great extent to cater to the services according to their needs and preferences by identifying their purchase patterns with the token of delight.